Apple doesn’t often participate in big industry-wide events such as CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals to Appel Park to hear all about its latest products and services. Apple calls these “events,” and streams them live online to millions of watchers.
In 2022, there were three such events: A spring event on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. An additional event was expected in October or November but never materialized. In 2023, we expect at least three Apple events. Read on to find out what events and new Apple product launches the company might have in store for 2023.
Update May 23, 2023: Apple has officially invited select people to attend the WWDC keynote on June 5.
When is Apple’s next event?
The next event in Apple’s calendar will be the keynote that kicks off WWDC, it’s Worldwide Developers Conference, which Apple has confirmed will take place on Monday June 5, 2023, more details below.
When does Apple hold events?
Apple holds three or four live or live-streamed events throughout the year where the company unveils its latest products and plans during a keynote address. They are usually held during similar times of the year:
- March/April: Spring event
- June: WWDC
- September: Fall event
- October: Final event
This event calendar is by no means set in stone though, with the spring and October events being less regular. Some years, Apple doesn’t hold a spring event at all, as was the case in 2023.
The summer and September events are more predictable, with software coming at WWDC in June and iPhones and Apple Watches in September. The October event often sees Apple launch new Macs, but this is another one that changes from year-to-year.
What time will the next Apple event start?
Apple
Apple’s WWDC keynote will start on Monday June 5 at 10 am PT at Apple Park in Cupertino, California. This is the usual time for an Apple event to start.
Here’s what that translates to in the countries where most of our readers live:
- U.S.: at 10 am (PST/PDT), 11 am (MST/MDT), noon (CST/CDT), 1 pm (EST/EDT)
- Canada: as above, and 2 pm (AST/ADT)
- U.K.: at 6 pm (GMT/BST)
- Europe: at 7pm (CET/CEST)
- India: at 10.30 pm (IST)
- Australia: Following day at 1 am (AWST/AWDT), 2.30 am (ACST/ACDT), 3 am (AEST/AEDT)
- New Zealand: next day at 5 am (NZST/NZDT)
How long does an Apple event last?
Apple keynotes usually last between one and two hours and feature CEO Tim Cook along with various other Apple executives including Craig Federighi, John Ternus, Erin Turullols, and others. WWDC and the September event tend to be the longer keynotes.
What Apple events will take place in 2023?
Based on past history and recent rumors, here are the events we expect to see across the remainder of 2023:
WWDC: June 2023
WWDC is scheduled for the first week of June, 2023 and the keynote is confirmed for Monday June 5.
Following the keynote on the Monday, developer events and sessions will run throughout the week. Read more about WWDC 2023 date, times and everything you need to know about what will launch in our separate article.
- WWDC 2023: June 5-9
- WWDC 2022: June 6-10
- WWDC 2021: June 7-11
- WWDC 2020: June 22-26
- WWDC 2019: June 3-7
- WWDC 2018: June 4-8
- WWDC 2017: June 5-9
Apple uses WWDC each year to unveil the latest versions of its operating systems, so this year we’ll get a preview of iOS 17, iPadOS 17, macOS 14, watchOS 10, and tvOS 17, and possibly for the first time xrOS, Apple’s mixed-reality OS. New hardware sometimes makes an appearance at WWDC as well. In 2022, Apple used the keynote to unveil the M2 chip which debuted in the 13-inch MacBook Pro and redesigned MacBook Air models.
Apple is expected to unveil its AR headset at a the WWDC event. This will be a whole new device category for Apple. It’s expected to cost upwards of $3,000 and might not ship until the fall—though the device will be a precursor to the eventual release of wearable Apple glasses. Also on the list for possible releases are a new 15-inch MacBook Air and a Mac Pro with Apple silicon, the last Mac to still have an Intel processor.
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Fall Event: September 2023
Apple always holds an event in September where it almost always launches a new iPhone. (The only exception is 2020 due to Covid-related production issues.) Here are the past few Apple Fall Event dates:
2022: Wednesday, September 7
2021: Tuesday, September 14
2020: Tuesday, September 15
2019: Tuesday, September 10
2018: Wednesday, September 12
2017: Tuesday, September 12
While there are no specific rumors about the event yet, we’re expecting to see the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and possibly a new iPhone 15 Ultra to replace the iPhone 14 Pro Max. We’re also likely to see the launch of the Apple Watch 9. And, if Apple hasn’t yet unveiled its AR headset, the fall iPhone event is a strong contender for its debut.
Late fall Event: October/November 2023
Apple’s late fall event isn’t guaranteed to happen. In 2022, for example, there were rumors about an October event, but Apple opted to issue press releases for the new 10th-gen iPad and M2 iPad Pro. Over the past six years, Apple has held three events, so it’s a 50 percent chance of happening this year.
- 2022: No event
- 2021: Monday, October 18
- 2020: Tuesday, October 12
- 2019: No event
- 2018: Tuesday, October 30
- 2017: No event
Apple traditionally uses its late fall event to unveil new Macs and iPads. In 2023, that would likely mean the launch of the M3 chip, which could appear in the new 24-inch iMac, iPad Pro, and MacBook Air.
Spring Event: 2024
In 2022, Apple released the iPhone SE 2, iPad Air, and Mac Studio and Studio Display, in 2021, we got the iMac, AirTag, and Apple TV 4K. And in 2019, the event was devoted to Apple’s services: Apple TV+, Apple News+, and Apple Arcade.
Spring Event: April 2023
There was no spring event in 2023, but there could be in 2024. If there is the event will most likely take place on a Monday or Tuesday in early- to mid-April. Here’s when Apple has held its last few spring events:
- 2023: No event
- 2022: Tuesday, March 8
- 2021: Tuesday, April 20
- 2020: No event due to Covid
- 2019: Monday, March 25
- 2018: Tuesday, March 27
- 2017: No event
Author: Karen Haslam, Editor
Macworld editor since 2008, Karen has worked on both sides of the Apple divide, clocking up a number of years at Apple's PR agency prior to joining Macworld almost two decades ago.
Karen's career highlights include interviewing Apple's Steve Wozniak and discussing Steve Jobs’ legacy on the BBC. Her focus is Mac, but she lives and breathes Apple.